Management Information Systems: Managing the Digital Firm
Kenneth C. Laudon, Jane P. Laudon
For introductory courses in IS (information systems) and MIS (management information systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Kategoriler:
Yıl:
2019
Baskı:
16
Yayımcı:
Pearson
Dil:
english
Sayfalar:
656
ISBN 10:
0135191793
ISBN 13:
9780135191798
Dosya:
PDF, 94.10 MB
IPFS:
,
english, 2019
Bu kitap, telif hakkı sahibinin şikayeti nedeniyle indirilememektedir
Beware of he who would deny you access to information, for in his heart he dreams himself your master
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